Market segmentation is a qualitative study

True

False

Identify this type of question: "Are you the primary grocery shopper for your household?"

		open-ended
		screening
		ranking
		leading

"On a scale of 1 to 10, how innovative and high-tech is Brand A?" is an example of ______________________ .

		a marketing research objective
		an open-ended question
		a double-barrelled question
		a leading question

Marketers need to be aware of the consequences of unethical decisions by an MRP.

True

False

The ESOMAR code is recognized by countries outside of Europe

True

False

A researcher spends time with a family in their house while they prepare their meals for the day. They watch and ask questions as the day goes on. What type of research is identified in this scenario?

		Depth interview
		Ethnography
		Test Kitchen
		Simulation

Where would "Content is mainly product promotion-based" be placed in a social media SWOT analysis?

		Weaknesses
		Threats
		Strengths
		Opportunities

It is important to be up front about the research limitations in your presentation.

True

False

A summer camp organization wanted to send a survey to parents of children who attended one or more of their weekly camps. Unfortunately, they did not start collecting email addresses until halfway through the summer. If they use this email database for the research, what is the potential error that may occur?

		frame error
		sampling error
		non-response error
		population-specific error

Which of the following is an advantage of secondary data?

		customized
		based on a census
		it explains the why
		easy to access