Market segmentation research design is the application for segmenting a market.

Product marketing strategies link the management and marketing communications of the firm's product. Marketing flexibility is focused on enhancing customer satisfaction, coping with market fluctuations, and efficiently handling the market competition.

Market segmentation -

It helps target the market and design the product to enhance consumer satisfaction. In this method, consumers are divided into groups based on similarities.

For example - if a company is launching Minivan, then you will categorize the consumer into the group of people who have vehicles and people not have vehicles. Or who will prefer to buy a minivan and who will not need it.

Benefits of market segmentation team of marketers Honda Motor Company-

1)- Market segmentation will help to improve the promotional campaign.

2)- It will help get information about the scope of product development.

3)- it will help to identify the area for expansion.

4)- it will help in improving the business decision-making process.

5)- it helps to improve the focus of the business.

Do you have any remarks on repositioning a brand? What kind of research is warranted?