MARKET SEGMENTATION, TARGETING AND POSITIONING Submission Guidelines: 1. Answer each question briefly. Write your answers on the box provided for each question. 2. Save your work in PDF format. 3. Submit your work through in Moodle. TASK: Choose a product that you want to market in Sultanate of Oman. Answer the following questions. 1. Describe the product that you have selected. Who are your target customers? (2 marks) 2. Identify a suitable segmentation variable for your chosen product. Justify (2 marks) 3. Suggest a suitable target marketing strategy for the segment's you have chosen. Justify (2 marks) segment's you have chosen. Justify (2 marks) 4. Choose and justify an appropriate brand positioning strategy for the product. (2 marks) 5. Identify and explain two macro environment factors that may influence marketing the product in Sultanate of Oman. (2 marks)