Market segments refers to the relatively homogenous groups of prospective buyers that result from the market...

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Market segments refers to the relatively homogenous groups of prospective buyers that result from the market segmentation process. O all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so. O the reletively heterogeneous groups of prospective buyers that result from the market segmentation process. O all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future. O the smallest number of buyers that have similar needs but do not react similary in a buying situation. Market segments refers to the relatively homogenous groups of prospective buyers that result from the market segmentation process. O all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so. O the reletively heterogeneous groups of prospective buyers that result from the market segmentation process. O all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future. O the smallest number of buyers that have similar needs but do not react similary in a buying situation.

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Market segmentation is the process of aggregating prospective buyers into common groups that have th... View the full answer