Question: Market Share ( % ) Based on the above data for your company, which of the following statements is false? Your company's branded sales volume
Market Share
Based on the above data for your company, which of the following statements is false?
Your company's branded sales volume and market share in the Wholesale segment was negatively impacted by your company's SQ rating, brand advertising, celebrity appeal, and lack of a rebate offer.
Your company had a small competitive disadvantage in expenditures for retailer support.
Your company's branded sales volume and market share in the Wholesale segment was positively impacted by your company's delivery time.
Your company's two biggest competitive advantages in the Wholesale Segment related to wholesale price and model availability.
Your company's percentage competitive advantages and disadvantages on the competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a belowaverage market share.
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