Market Structure Final Project:

In this project, you will analyze and report on a company and its place within a market structure. You may choose to work individually, with a partner, or as part of a group.

Directions:

Choose whether to work alone, with a partner, or within a group.

$2.$ Research the characteristics of the following market structures: perfectly competitive, monopoly, monopolistic competition, and oligopoly.

$3.$ Identify and select a company that fits within one of these market structures.

While the industry doesn$$t have to be a PERFECT match, it must possess the majority of the characteristics you identified.

It can be on one of the industries discussed in class. eyewear, food, mass media, technology, etc.

$4.$ Create a visual presentation on a company that on one of the industries discussed in class.

This could be in the form of an infographic $($preferred$,$ and highest credit will be given for this type$),$ a PowerPoint style or Prezi presentation or a video. Please note that there is a degree of difficulty$/$creativity reward for more elaborate and$/$or creative presentations!

The infographic needs to be at least $1$ page in PDF length.

Recommended $($not required$)$ free sites include: Piktochart.com, canva.com, venngage.com and visme.co and of course Powerpoint has a feature to create infographics.

Required elements of your visual presentation:

$-$ Timeline $$ a short history of the company, its start and growth

Focus on $5-10$ major events in the company$$s history

First store, major product releases, IPO date.

$-$What are the company$$s top selling products and who its major competitors are

Focus on $3-5$ max.

Current and$/$or recent statistics and data on sales are very important.

No old information, prior to $2021.$

ex$.$ The best$-$selling iPhone of all time is the $6$ and $6$plus with $220$M units

What company does each major product compete with

Fitbit vs$.$ Apple watch, Ford F$-150$ vs GMC Sierra.

$-$Market Share

This looks at the company$$s products and its size overall.

Stock price and $($record$-$breaking$)$ sales information.

ex$.$ Even though Samsung isn$$t as popular as Apple in the US$,$ Samsung sell more phones worldwide, and $26\%$ of the iPhone$$s component cost is paid to Samsung.

ex$.$ Facebooks IPO price was $$38$ a share and now is $$179\mathrm{.}10$

$-$ Focus on $3-5$ major$/$significant companies that your company has purchased and$/$or merged with in its history.

ex$.$ Continental and United airlines, Amazon and Whole foods.

Know sales data, statistics and information on what the merger meant for the industry.

If the information is limited$,$ focus on partnerships as well.

ex$.$ Target and Stanley, H&M and Balmain

$-$Statistics, Statistics, and Statistics about the company

Provide any relevant data and facts about the company you find interesting and$/$or relevant to its growth and how it became the company it currently is$.$

Was any government action taken against it$?$

ex$.$ Facebook, AT&T$,$ Sprint and T$-$Mobile, Boeing $(737)$ have all dealt with government actions.