Question: Marketers analyze comments posted by consumers on sites such as Facebook, Twitter, and online blogs to assess the favorability or unfavorability about a company and

Marketers analyze comments posted by consumers on sites such as Facebook, Twitter, and online blogs to assess the favorability or unfavorability about a company and its products in a process known as

Group of answer choices

situation analysis

customer relationship management

sentiment analysis

keyword analysis

value cocreation

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