Marketers are concerned with distribution intensity, which is how many intermediaries will distribute the goods in a particular market.

Select the description of the general categories of market coverage that is incorrect.

In intensive distribution, items with wide appeal are distributed through as many channels as are available in a trade area.

In selective distribution, a limited number of intermediaries are chosen to distribute a manufacturer's products.

In exclusive distribution, a single wholesaler or retailer is granted the right to sell a product in a given area.

$$ An advantage of selective distribution is that intermediaries will often agree to comply with the manufacturer's rules for advertising, pricing, and displaying its products.