Question: Marketers are considering introducing ultra laundry detergents i . e . , concentrated detergents that will achieve the same wash quality but with only 1

Marketers are considering introducing ultra laundry detergents i

.

.,

concentrated detergents that will achieve the same wash quality but with only

\frac{1}{2}

the quantity of regular detergent. Whether consumers perceive these ultra detergents to be twice as concentrated as the regular detergents is an example of the concept

Sensory threshold

A strategy to compete better against other brands in the category

Absolute threshold

Differential threshold

None of the above

Marketers are considering introducing ultra laundry detergents i.e., concentrated detergents that

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