Marketers are increasing personalization by designing and producing products and services in ever-better ways that aim for and resonate with specific target customer preferences. Ever more sophisticated tools and techniques of Customer Relationship Management (CRM) and integration of business functions, even with external partners, to customize products and services as well as create and deliver positive customer experiences. These advances help make choices easier and faster for customers. Consumers now interact with businesses through many points in multiple channels and media. This has made consumer behavior and the buying process more complex. Additionally, there are new problems because of the inherent conflicts between data-driven marketing and personal privacy.

Module 2 Assignment:

Explain potential problems in balancing personalization and privacy given the ever more intrusive Customer Relationship Management capabilities along with the most critical steps in the consumer buying process.

Support your ideas with data and reputable references.