Question: Marketers are increasingly combining several variables to identify smaller and better - defined target groups. This has led some researchers to advocate which approach? Question

Marketers are increasingly combining several variables to identify smaller and better-defined target groups. This has led some researchers to advocate which approach?
Question content area bottom
Part 1
A.
Benefits-based market segmentation
B.
Microsegmentation
C.
Macrosegmentation
D.
Custom market segmentation
E.
Needs-based market segmentation

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