Question: Marketers are typically interested in measuring observable constructs. 1) True 2) False requires the respondent to rate on a scale ranging from +5 to -5

Marketers are typically interested in measuring observable constructs. 1) True 2) False requires the respondent to rate on a scale ranging from +5 to -5 how closely a descriptor adjective fits a given concept. 1) Semantic differential scale 2) Stapel scale 3) Graphic rating scale 4) Paired comparison scale

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