Question: Marketers at Walmart will be gathering their primary data over the next several months. Due to the large number of grocery shoppers they would like
Marketers at Walmart will be gathering their primary data over the next several months. Due to the large number of grocery shoppers they would like to reach, the marketers expect this will take several months to complete. Marketers would like a lowcost form of survey research and are not concerned about flexibility. Which of the following forms of survey research would best fit these requirements?
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