Question: Marketers at Walmart will be gathering their primary data over the next several months. Due to the large number of grocery shoppers they would like

Marketers at Walmart will be gathering their primary data over the next several months. Due to the large number of grocery shoppers they would like to reach, the marketers expect this will take several months to complete. Marketers would like a low

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cost form of survey research and to receive moderatequality data. Which of the following forms of survey research would best fit these requirements?

.

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home personal interviews

.

Focus groups

.

Mall or grocery store intercept interviews

.

A one

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time mail survey

Marketers at Walmart will be gathering their primary data over the

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