Marketers begin with some knowledge base about the marketplace to include all of the following EXCEPT: a. Customer perspective b. Customers c. Competitors d. Company strengths antos owns a hair salon in Odessa, Texas. He has won many awards for his styling and has designed the haircuts for sever liss Texas award winners. Santos currently markets his hair products to women between 25 and 55 years of age, but sales re flat because many women in this age group order hair-care products online or go to the hair salons at the local mall. If ou were advising Santos on a strategy to increase the sale of his products, what strategy would you tell him to use? a. Positioning strategy b. Pricing strategy c. Niche strategy d. Expansion strategy