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Dollar General is a convenience-store franchise that sells Diet Pepsi. The local Pepsi distributors stapply Dolliar General based on whether it has heavy sales, medium sales or Hight sales of Pepsi or Djet Pepel-big accounts vs. small accounts. This example shows that B2B customers like Fopsi distributors and Dollar Gerieral are isually segineated a attudes, b. denographises c. volume it transactions Marketers consider all of the following when evaluating a sementation plan EXCEPT: a. Databases to access segments b. Inactionable c. Fit with corporate goals d. Data for identify segments Felix is opening up a jewelry shop. He is evaluating how frequently customers purchase jewelry, how much customers typically spend, and bow price senaitive are jevielry customers, Felix also wants to know the growth potential for his besiness, With this information, Felix can evaluate which segment to pursuse. Felix realiaes that amall segments can be highly profitable. This example shows that when evaluating segments, smarter information about a segment is a. segment site b. frequency of purchase c. sability of the segment d. peotitability. Trader Joe's ts a high-end grocer whose customers are connmitted to a healthy lifestyle. They want prodisoe that is free of pesticides, and they want to make sure that thoso who supply the produce are fairly treated and fairly compensated. Trader Joe's customers feel strongly against child labor and animal testing. Trader Joe's lanons their shoprees Want organic produce AND fair-trade coffees AND cosmetics that have not been animal tested. This is an example of a a. breadh stratesy reaching multiple segments b. tailored strategy customizing for segments c. several segments in the marketplace d. depth stratedi setving one segment well Santos owns a hair salon in Odessa, Texas. He has won mtany awards for his styling and has designed the haircuts for several Miss Texas award winners. Santos currently tharkets his hair products to women between 25 and 55 years of age, but sales are flat because many women in this age group order hair-care products online or go to the hat salons at the local mall. If you were advising Santos on a strategy to increase the sale of his products, whiat strategy would you tell him to use? a. Positioning stratesy b. Pricing strategy c. Expansion stratedy d. Niche strateny Marketers begin with some knowledge base about the marketplace to include all of the following EXCEPT: a. Company strengths b. Customers c.Customer perspective d. Competitors