Question: Marketers can align desirable brand attributes with a consumer's personality. In your answer: Select and discuss in your own words how the advertisement pictured aligns

Marketers can align desirable brand attributes

Marketers can align desirable brand attributes with a consumer's personality. In your answer: Select and discuss in your own words how the advertisement pictured aligns with a personality archetype. (2.5 marks) Applying the principle of multiple selves, explain how the consumers' self-concept is targeted by the advertisement pictured. (2.5 marks) [Expected length: 6-8 sentences OR maximum about 150 words.] Alexa Loo goworld VISA 20 worldwide sponsor and the only card accepted more people go with Visa get closer at visa.com/goworld

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