Question: Marketers can change key variables such as price, distribution methods, sampling, and product attributes as part of an experiment and then measure the results as

Marketers can change key variables such as price, distribution methods, sampling, and product attributes as part of an experiment and then measure the results as part of an experiment. An example of a key variable is

____

and an example of result is

________.

Multiple Choice

product colour; price

price; free samples

distribution outlet; free samples

Price; unit sales

free samples; product colour

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