Marketers can use packaging to or communicate a desired image or idea about their brand to consumers, but if consumers already have a positive perception of that brand, then packaging can be used to this perception Multiple Choice promote; reinforce reinforce; promote enhance; communicate O deliver; create O O exemplify: symbolize An organization that considers packaging beyond its containment, protection, and shipping functions also considers it a tool for Multiple Choice promoting and reinforcing brand image. identifying target markets. repositioning its brand. revitalizing its brand. O analyzing brand success. Which of the following is true of packaging? Multiple Choice It is all of the activities of designing and producing the container for a product. It is one of the most appreciated and well-utilized tools in marketing. It is not effective when used along with products that are promoted by advertisements. O It should only be considered as a means of containing a product. O It does not provide marketers with the opportunity to promote the image they want others to associate with the brand. Brands are an integral component of a firm's ability to achieve its marketing objectives, which means the firm must make sure it selects the best branding strategy for its organization. The three most common branding strategies are Multiple Choice brand extension, brand revitalization, and co-branding. rebranding, brand innovation, and mutual branding. brand sharing, brand cooperation, and brand rebuilding. target branding, brand recycling, and brand segmentation. o brand positioning, brand cannibalization, and brand renewal. Tree of Life, a beverage manufacturer, uses green and brown packaging to signify the ecofriendly component of its products. Consumers recognize Tree of Life products not just for its green and brown packaging but also for the black tree illustration it uses on all packaging, which helps Tree of Life stand out. This scenario exemplifies the use of Multiple Choice brand loyalty. O brand recognition brand association. O O rand quality. O brand equity