Marketers continue to explore new ways to better understand how customers behave by using big data and
Question:
Marketers continue to explore new ways to better understand how customers behave by using big data and analytics to help a business predict consumer behavior and understand the perceived value that their products (or services) provide to customers. For example, customer surveys are provided in different languages as researchers have found people respond differently to English questionnaires compared to questionnaires in their native language; also, the level of command of the English language affects response styles (Harzing, 2006 (ProQuest/Hunt Library)Links to an external site.).
The goal of this activity is to capture your marketing behaviors using a mind map. Reflect on your own marketing consumption or usage (brands used, buying behavior, shopping preferences, use of social media to influence buying or selling, etc.) and capture your specific behavioral pattern as you define it. Predictive analytics uses computer models to determine buying patterns and usage by customers and target those potential customers. This activity is intended to capture your own behaviors with your own self-reflection evaluation to explain your behaviors rather than a computer or a sneaky hidden researcher's camera!
Business Intelligence And Analytics Systems For Decision Support
ISBN: 9781292009209
10th Global Edition
Authors: Efraim Turban, Ramesh Sharda, Dursun Delen, Pearson Education Limited, Dennis G. Zill