Marketers could focus more on ________ to alleviate purchase dissonance.

a.Core customer value

b.Actual product

c.Augmented product

d.Branding

e.Packaging

In order to design a customer value driven strategy, the following steps will happen in order. Identify the correct one

a.Select a market, segment the market, target the segment(s), differentiate the product position the product, and define the marketing mix

b.Select a market, identify the target segment(s), define the marketing mix, differentiate the product, and position the product

c.Identify the segmentation bases, select the market, segment the market, target the chosen segment(s), differentiate the product, and define the marketing mix

d.Identify the segmentation bases, select the market, segment the target market(s), differentiate the product, position the product, define the target market

e.None of the answers

Bob is in the market for a new car. He is seriously considering either a Honda Civic or Toyota Corolla because they both have excellent quality and safety ratings and are comparable in price. To which of the following stages of the buyer decision process will Bob most likely proceed next?

a.Evaluation of alternatives

b.Need recognition

c.Information search

d.Purchase decision

e.Postpurchase behaviour