Question: Marketers do environmental scanning to understand the environment from where they operate. One of the basic tools used for this purpose is PESTLE/SLEPT. In

Marketers do environmental scanning to understand the environment from where they operate.

Marketers do environmental scanning to understand the environment from where they operate. One of the basic tools used for this purpose is PESTLE/SLEPT. In the education industry of Ghana UPSA is believed to be one of the best business universities. Being abreast of competition and business situations, UPSA does environmental scanning regularly. One of the benefits of such activity is the result of adopting online students' registration. This strategy has reduced the queuing processes, delay in registration, manual operations and students' frustration. Technological advancement does not provide a foolproof system; it has its own challenges. Several complaints have been received since the inception of this installation. In view of this a research team has been put together to look into what militate against the smooth running of the online students' registration system at UPSA. At the methodology workshop it was agreed that focus group discussion would be used for data collection. Required: 1a). Develop a research topic for the Team at UPSA. 1b). State the research problem. 1e). Outline five (5) research objectives that this study would address 1d). Outline five research questions 1e). Develop a three-phase discussion guide for the study. (2 marks) (3 marks) (5 marks) (5marks) (15marks)

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