Question: Marketers for a laundry detergent brand aim to understand specific traits and behaviors of individuals to develop an engaging marketing message. What concept should the

Marketers for a laundry detergent brand aim to understand specific traits and behaviors of individuals to develop an engaging marketing message. What concept should the marketers use to capture insightful individual consumer data?

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Aggregation approach

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Idiographic perspective

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Nomothetic perspective

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Trait approach to persoriality

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