Question: Marketers for Chick - fil - A determined that customers did not like waiting in long drive - through lines for food when they were

Marketers for Chick-fil-A determined that customers did not like waiting in long drive-through lines for food when they were on the go. They developed the Chick-fil-A app to deliver faster servicewith an added bonus of accruing points towards free food items when using the app. Offering this application to customers generated
personalized experiences.
digital convenience.
consumer trust.
digital consistency.

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