Marketers in an organization evaluate how channels are designed and continue to evaluate those channels as they grow or decline and develop effective plans. Marketers evaluate key issues related to e-commerce and m-commerce to understand their ability to remain competitive in the marketplace and reach other consumer groups in a technological environment. 1). Pick a company and research channel strategy. 2). Combine key elements of reading material and industry research. 3). Determine why it succeeded or failed? Your discussion should include theory-based channel strategies. Academic journals and peer-reviewed articles should be included in your discussion.