Question: **PLEASE NEW ANSWER** Marketers in organizations evaluate how channels are designed; and they continue to evaluate those channels and develop effective plans as the channels

**PLEASE NEW ANSWER** Marketers in organizations evaluate how channels are designed; and they continue to evaluate those channels and develop effective plans as the channels grow or shrink. Marketers evaluate key issues related to e-commerce and mobile commerce on their ability to maintain a competitive force in the market; and reach other consumer segments in a technological environment. Select a company and research the channel strategy. Incorporate key elements for industry readings and research. Determine why the success or failure occurred? Your discussions should include theory-based channel strategy.

**PLEASE NEW ANSWER**

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