Question: Marketers must evaluate their digital channels to understand the cost effectiveness of each and how to allocate budget across channels in use. Which channel might

Marketers must evaluate their digital channels to understand the cost effectiveness of each and how to allocate budget across channels in use.
Which channel might a marketer choose when seeking a medium to high Cost per Exposure and a high Customer Concentration and Exposure Effectiveness?
Email
Search Engine Optimization
Any of these
Paid search advertising
Marketers must evaluate their digital channels to understand the cost effectiveness

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