Marketers of entrenched brands such as Nike, Pepsi, and Levi Strauss are tearing their hair out over Gen Y consumers. Image-building campaigns (e.g. 50 Cent endorsing Reebok) are not as effective as they once were. What advice would you give to a marketer who wants to appeal to Gen Y? What are the major dos and don’ts? Provide two examples of specific marketing attempts targeted to GenY that worked or didn’t work? Explain why

Answer rating: 100% (QA)

answer Gen Y consumers are also called Millennials that were born between 1982 and 2000 Gen Y consumers are very picky attentive and value oriented cu... View the full answer