Question: Marketers often need to understand consumers' behavior rather than a consumer's behavior. For instance, is a situation in which more than one person chooses the

Marketers often need to understand consumers' behavior rather than a consumer's behavior. For instance, is a situation in which more than one person chooses the products or services that multiple consumers use.
kin-network systems
purchase momentum
rational decision making
collective decision making
Marketers often need to understand consumers'

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