Marketers often split the

into teens and young adults.

Select one:

a$.$ Silent Generation

b$.$ Millennials

c$.$ baby boomers

d$.$ Generation X

e$.$ Lost Generation

Marketing research is most commonly used to:

Select one:

a$.$ refine new product concepts.

b$.$ determine the key responsibility areas for the marketing manager.

c$.$ develop a training program for the marketing manager.

d$.$ create job descriptions for various roles in the marketing department.