Marketers today are often limited to accessing customer data by paying third parties such as Facebook or Instagram, making it an expensive and time-consuming task. Blockchain could allow for new marketing and advertising in which consumers can own and sell their data directly to marketers, providing a heightened sense of control and along with higher quality data.

Question: In the modern marketing environment, consumers are increasingly demanding more integrity and transparency from brands when handling customer data. How could this reluctance share data be amended if a shift occurs from human intervention to a wholly automated blockchain process?