"Marketers use brands to project who they want to be, how they want consumers to perceive their products, and how they want consumers to feel about themselves." Discuss this statement in terms of how marketers position their brands in their chosen markets.

 Explain how either Vodafone OR Twitter position their brands to achieve positive consumer perceptions. Justify your choice of positioning

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O vodafone O vodafone

Answer rating: 100% (QA)

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