Question: Marketers will target market segments by using different methods which are:Psychographic: Grouping your customers into cultural clusters, social status, lifestyle and personality type.Decision Makers: Grouping
Marketers will target market segments by using different methods which are:Psychographic: Grouping your customers into cultural clusters, social status, lifestyle and personality type.Decision Makers: Grouping your customers based on who decides to purchase your product within the company structure.Behavioral: Grouping customers by product usage. For example; light, medium or heavy users. This stage also factors in brand loyalty and the type of user.Geographic: Grouping customers by a specific area, such regions of the country or state and urban or rural.Distribution: Grouping customers based on where they go to purchase your product, such as online, store or through a catalog.Demographic: Grouping customers by age, income level, gender, family size, religion, race, nationality, language, etc.Which segmentation methods present the greatest and least threat for mistargeted communications? What steps would you take to avoid targeting the wrong target market?
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