Marketing:

1) The formula for calculating conversion rate is:

a) (Total conversions / Total site page views)

b) (Total revenue - Total costs) / Total conversions

c) (Total conversions / Total site visits) * 100

d) (Total click throughs / Total conversions) * 100

2) Methods of attribution modeling include all of the following, except:

a) last-click attribution

b) funnel conversion attribution

c) linear attribution

d) first-click attribution

3) The ______ is calculated as the number of pageviews divided by the number of sessions.

a) average session duration

b) page bounce rate

c) average page depth

d) site bounce rate