Marketing always has been a team sport, but the use of integrated marketing communication (IMC) has made
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- Marketing always has been a team sport, but the use of integrated marketing communication (IMC) has made effective teamwork more important than ever. It also has made it more difficult to achieve. Explain how the growing emphasis on IMC makes effective teamwork more challenging.
Related Book For
Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
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