What is it about direct marketing that makes its growing popularity a threat to the traditional advertising

Question:

What is it about direct marketing that makes its growing popularity a threat to the traditional advertising agency?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

Question Posted: