Marketing Analytics: Analyzing B$2$B Buying Situations $($Calculating Profits of Different B$2$B Buying Situations$)$

Bill is an American entrepreneur who is looking to establish a drone factory. To do so$,$ he needs parts that are manufactured in Paraguay, Argentina, and Brazil. He checked Google maps and noticed that Foz do Igua$$u$,$ a triborder city that lies along the junction of Paraguay, Argentina, and Brazil, is close to all three factories.

The proximal location of the new planned drone factory to the parts manufacturers makes it suitable for faster delivery of supplies and allows for shorter lead times. But Bill does not know which factory will provide better goods and services. So$,$ he asked each of the salespeople representing the three factories to submit a bid.

PARAGUAYAN MANUFACTURER

Leading Technology: $2$

EDI: $1($Certified$)$

Price Breaks$/$Discounts: $5$

JIT Dellvery: $2$

Warranty: $4$

Customer Rec: $3$

Networking: $2$