MARKETING AND SOCIETY ANSWER RELATED

using the theoretical framework provided. EXplain how the Fitness supplement industry unethical marketing is affecting consumers behaviour?

a Competing theoretical foundations and frameworks FAIRTRADE If you wish to get philosophical about marketing ethics, then pp. 15-17 in Eagle and Dahl (2015) provide an interesting and reasonably) accessible introduction to the philosophical Burunderpinnings of how we think about ethics. Three broad approaches to understanding ethics are outlined: . in the deontological approach, it is accepted that actions intended to have positive outcomes, may have unintended negative outcomes (e.g. creating fear or distress) - this is contrary to the teleological approach, where it is believed that interventions should certainly not involve the risks of harms, particularly to vulnerable groups who may not be the target of the activity under relativism there is no universal set of ethical principles. Individual cultures, societies or social groups have their own ethical frameworks; no set of principles is superior to others and no group should judge the ethical standards of other groups