Marketing Assignment 1

Assignment 1 Instructions

The following is the detailed description of part 1 of the written assignment 1. Assignment is related to chapters 1 and 2; chapters 3 and 4.

In your answer, please identify the question (Question #), then copy and paste the question itself.

Following that, provide your answer. Answer every question thoroughly. Cut and paste

answers from the textbook or any other source are not acceptable. Phrase the answer in your

own words as much as possible. Obviously, that excludes marketing and social psychological

concepts that you need to us as they are. Working this way on this assignment will help you to

study the material deeply and make it your own. Also, if a question asks you to provide an

example do not skip that part.

To answer the questions in this assignment, use the course textbook only. You are encouraged to study

with other members of the class, but your assignment ought to be written independently.

Instruction: Answer in very detail and in complete sentences.

1. What is real-time bidding? Describe the four group of sites that collect information for real-time bidding.

2. Present and explain all the elements in Maslows Hierarchy of Needs and how marketers can take advantage of this theory as it relates to consumer behavior.

3. Give examples of how perception shapes sensory input (sight, scent, touch, sound, and taste) 5. Explain how consumer judges the quality of service (Including price as an indicator of quality).

4. Explain how consumer judges the quality of service (Including price as an indicator of quality).