Question: Marketing Assignment 12 Instruction: Part 1 covers chapters 9 and 10 and part 2 covers chapters 11, 12 and 13. In your answer, please identify

Marketing Assignment 12

Instruction: Part 1 covers chapters 9 and 10 and part 2 covers chapters 11, 12 and 13. In your answer, please identify the question (Question #), then copy and paste the question itself. Following that, provide your answer. Cut and paste answers from the textbook. Phrase the answer in your own words.

1. What questions/topics should be raised in cross-cultural study?

2. In considering localization versus standardization, explain the adverse effects of local cultures, language, the acceptance of advertising messages, legal barriers, and positive or negative attitude toward global brands.

3. In the section on Global marketing opportunity, outline the most intriguing statistics that you encountered that did help you reshape the way you see the word market.

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