MARKETING CASE FILE CASE: Doorstep Dates CASE QUESTION: What three cities should Doontop expand to matt OVERVIEW Free app helps daters find cool local date spots, specially priced for two. Doorstep * Currently in specifies in Idaho and Utah - TARGET MARKET - DESCRIPTION . People ages 18-30 years old that are in relationships Doorstop finds and partners with the best local date spots to create packages specifically designed for daters. The focus WEB / CONTACT off Doorstop's marketing is creating a memorable date, not saving money. Doorstop segments their market into two groups: single users and relationship users. Single users tend to spend less on ATTN: While you are encouraged to research each date and don't go out as consistonly the company, please do NOT contact tha and relationship users. For this reason, their company dinelly - including by phone or target market is idadionship users. email. Contacting the company could impala the busiest's day-lo-day work and is not Doorstop is currently in the following cities: necessary for completing the case study. Rexburg, Idaho, Idaho Falls, Idaho; EL. Anthony, Idaho; Provo, Utah; Gram, Utah, CABE NOTES and Haber City, Utah It doesn't hurt to conduct some research! They are looking to expand to now areas outside of Utah and Idaho. MARKETING CASE FILE CASE: Doorstep Dates CASE QUESTION: What three cities should Doantop expand to ratt INSTRUCTIONS i. Business Problom Statement Write a business problam statement for this ciria (ainge sanlanes written in a decision) 2. Research Objective and Questions: Write a research objective stalemant (ainge sanlance) Write it bail four meaninch questions jaub-bullets) 3. Secondary Research: identity and select White or more preclude source thil can be used to answer your mbaarch quisbons. Some sourcea mary address mor than ona question. a You ain the source asampline from the bodbook, but you anin 1. limited to These. The kary is to make sure you're using sourcea Whil grew you both grad big and Provide in one lina rationale for wich source, stating why you feel it is credible and 4. Research three Chains for Expansion: Salact then cities to research ining your predetermined sources and research quirilions. Capture the relevant information in bullets 5. Create a Secondary Research Report /hen pagea maximum) Your report mural include the following: Background (from the case... 3-4 linas maximum) Businarea problum stalemant (from #1] a Richfinch objective and quirilior [from 2)] Flicommandation with n short rationala