Marketing, case study Coffee 2016 asks students to consider the coffee supply chain and generate ideas for what can be done to equalize returns across various stakeholders. The case draws a parallel between coffee and wine. Both beverages encourage connoisseurship, but only wine growers reap a premium for their efforts to ensure quality.The case describes the history of coffee production across the world, the rise of the "third wave" of coffee consumption in the developed world, the efforts of the Illy Company to help coffee growers, and the differences between "fair" trade and direct trade. Faculty have found the case provides a wide canvas to discuss supply chain issues, examine marketing practices, and encourage creative solutions to business problems.

1 Regarding medical ethics, if a man is discovered to be hepatitis B or C positive, is it advisable for the physician to inform the wife or sexual contact of the patient?

2 Is it unlawful in most countries to limit medical care, particularly by rationing the usage of drugs? Surely rationing must be against the oath we took as doctors to provide the best care available.

3 What is meant by QALYs? Is there a difference between quality and quantity of life?

4 Are 'Do not resuscitate' orders illegal in most countries?

5 What is a living will?

6 I've heard of the Bolam principle but when I mentioned it to my lecturer I was told it was out of date. Could you explain please?

7 Why is counselling required before an HIV test can be done on a patient? We don't counsel patients when we look for a tumour marker to diagnose cancer, which is often more serious for a patient.

8 As a junior doctor, I have to attend many multidisciplinary team meetings. I am concerned about the confidentiality of these meetings as they are attended by a diverse group of healthcare workers.

9 Is the role of the advocate in a medical interview to help the patient or the doctor?

10 We are always asked by our seniors to make sure that the patient has signed the consent form. Isn't verbal consent enough? Also, for what procedures do I have to get consent, e.g. urinary catheterization in a patient with retention?