Question: Marketing class. Considering the trends in Consumer Behavior as it pertains to shopping directly on social media apps and what techniques might be needed to

Marketing class. Considering the trends in Consumer Behavior as it pertains to shopping directly on social media apps and what techniques might be needed to sell goods and services in the future. Present a PESTEL Analysis in bullet point format and include the following:
-Clearly define the primary target market with demographics including data/stats
-Clearly define the secondary target market with demographics including data/stats
-apply some psychographics or behavioral/lifestyle to the primary target market (qualitive, subjective observations)
-apply some psychographics or behavioral/lifestyle to the secondary target market (qualitive, subjective observations)
-discuss all four components of the marketing mix or 4 Ps
-include all four components of the promotional mix when discussing the marketing mix or 4 Ps (adv., PR, personal selling, and various promotions)
-use social media to rescue/discuss
-PESTEL analysis
-provide minimum of 3 recommendations
-provide data and examples (businesses using ideas that are similar to the recommendations mentioned)
-include 2 infographics provided to support ideas, -1 needs to be created and another found online.
-use at least 3 sources and list them

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!