Paper #2 asks you to consider trends in Consumer Behavior (e.g. micro-influencers on social media, digital distribution, "staycations" and home improvements, chatbots, and Artificial Intelligence, shopping directly on social media apps, store/private label brands, health and wellness. digital currency, brands with a purpose, wearable devices, personalization, hip-hop music, K-Pop music, sneaker culture etc.) and what marketing techniques might be needed to sell goods and services in the future. Select a topic that you find interesting and explore a topic/industry/company that you are interested in learning more about.