(Marketing Class) THIS IS A STUDY GUIDE AND PRACTICE..... Please help double-check my work (THANK YOU VERY MUCH)

Sabre and Strategic Marketing Decision-Making:

The two following studies are from a hypothetical Sabre simulation in a particular round.

Market Study 2: Purchase Intentions by Segment (%)
Company	Product	Alpha	Beta	Gamma	Delta	Epsilon	Overall
1 Red	Baller	2.4	1.4	1.1	5.1	15.4	4.8
	Banness	9.3	6.1	3.5	3.2	2.5	4.6
2 Orange	Caster	3.2	1.9	1.7	6.2	10.6	4.8
	Cloudstar	12.5	10	8.6	3.9	2.8	7
	Cameler	14.2	12.5	8.9	3.9	2.8	7.8
3 Yellow	Danil	2.9	1.7	1.4	7.5	21	6.6
	Dowell	9.8	8.7	6.9	4.8	3.6	6.5
	Daibi	15.2	27.4	44.6	7.5	5.1	19.1
4 Green	Faldo	3	1.8	1.5	8.2	20.7	6.9
	Fano	19.8	22.2	14.7	4.5	3.2	11.7
	Fame	7.8	6.3	7.1	45.1	12.4	20.2
Numbers based on units (not value).

Market Study 3: Market Share by Segment (%)
Company	Product	Alpha	Beta	Gamma	Delta	Epsilon	Overall
1 Red	Baller	3.6	2.2	2	12.9	24.8	9.2
	Banness	14	9.8	6.4	8.1	4	8.4
2 Orange	Caster	3.3	2.1	2	10.4	11.8	6.4
	Cloudstar	5.5	4.5	4.6	2.9	1.2	3.7
	Cameler	22.7	21.4	17.2	10.7	5.8	15.8
3 Yellow	Danil	4	2.5	2.5	18.5	33.4	12.6
	Dowell	12.3	11.6	9	8.5	3.4	8.9
	Daibi	8.9	16.8	34.8	8.1	3.9	14.5
4 Green	Faldo	0.6	0.4	0.4	3.5	7.1	2.5
	Fano	24.3	28.1	20.1	8.8	3.2	15
	Fame	0.8	0.7	0.8	7.6	1.5	3
Numbers based on units (not value).

1.1. Using information from the two above studies, discuss the nature of the performance result for product "Fame" in this particular round. Name three major reasons why this performance situation may have occurred and discuss their respective strategic marketing decision-making implications for Company 4.

Your answer:

1.2. Judging from your own Sabre competition experience in this semester, identify the most notable example of a product that had a similar performance issue as "Fame" experienced above. Name the product name, company name, and round number. Then, use relevant data from the actual Sabre simulation you experienced to discuss which of the above reasons you identify in Question 1.1 is(are) most relevant in explaining this product's performance situation.

Your answer: