Marketing communications mix includes several components and activities that help potential customers learn about the brand and its unique characteristics, relate them to their needs, and eventually come to a buying decision. The components and activities include advertising, direct marketing, personal selling, sales promotion, and PR. The same approach can be used for self-marketing, where a public profile takes the place of advertising. The goals of advertising are to not just make a potential buyer aware of the brand but to also create interest and desire to act. ** Do you think your public profile should serve the same goals? If yes, how this can be achieved?**