Marketing communications plan is an effective method of informing your target client base about your product or service and construct and maintain relationships with your customers, prospects and other relevant stakeholders in the company. Assume that you are a marketing officer in OZZY.pvt.ltd. Your company wants to launch a new product in the market. Thus, you are supposed to discuss the process of designing and developing an effective marketing communication plans with other relevant staff members. In this activity, you are required to prepare the marketing communication plan information, consider the following points:  

Factors of marketing communication (MC) to confirm with clients.

 Ways to obtain client and product information

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Marketing communication MC is the process of delivering a consistent and persuasive message to your target audience about your product or service usin... View the full answer