Question: Marketing cost analysis _ _ _ _ _ _ _ . a . is an expected level of performance against which actual performance can be

Marketing cost analysis _______.
a. is an expected level of performance against which actual performance can be compared
b. is the firm's sale of a stated product as a percentage of industry sales of competing products
c. uses sales figures to evaluate a firm's current performance
d. assesses an organization's strengths, weaknesses, opportunities, and threats
e. breaks down and classifies costs to determine which are associated with specific marketing efforts

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