Marketing Debate with Products, Is It Form or Function? The form versus function debate applies in many arenas, including marketing. Some marketers believe product performance is the be-all and end-all. Other marketers maintain that the look, feel, and other design elements of products are what really make the difference. Take a position: Product functionality is the key to brand success versus Product design is the key to brand success. Explain your response. Marketing Debate Is Service Marketing Different from Product Marketing? Some service marketers maintain that service marketing is fundamentally different from product marketing and relies on different skills. Some traditional product marketers disagree, saying good marketing is good marketing. Take a position: Product and service marketing are fundamentally different versus Product and service marketing are highly related.