Question: With Products, Is It Form or Function? The form versus function debate applies in many arenas, including marketing. Some marketers believe product performance is the

With Products, Is It Form or Function? The “form versus function” debate applies in many arenas, including marketing. Some marketers believe product performance is the be-all and end-all. Other marketers maintain that the look, feel, and other design elements of products are what really make the difference. Take a position: Product functionality is the key to brand success versus Product design is the key to brand success.

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